
FCM’s intelligence engine and your virtual business travel assistant.
Available for everyone on FCM Platform.

Sam powers everything you experience with FCM Travel, tailored to your corporate travel programme.
Personalised. Secure. Always learning.
Sam tells you everything you need to know about a trip or your travel programme. It’ll provide relevant information, personalised recommendations and next steps.
You can even ask Sam to show you where your team are, to decipher travel spend trends and savings opportunities, or dig out invoices.


Sam's brain is packed with travel information, company travel policies, profile data, past trips, agent interactions and FCM workflows. Which means personalised, proactive, compliant answers only.
It won't make up information either. All data is stored securely in FCM’s private environment and never used to train public or customer-shared AI models.
Sam’s intelligence spans the entire FCM experience. That means travel agents, account managers and FCM Platform are all connected with the same information and workflows.
All online and offline interactions feed back into Sam, so both your team and ours save time with one connected experience.

Whether you're planning a trip, booking for someone else or at HQ mulling over business travel strategy, Sam is there for you.
Enforce travel policy, discover insights and predict risks. Examples:
- Which travellers are currently overseas?
- Send a message to all my travellers about the new policy.
- Thanks for that data, what was our top hotel booked last quarter?
Cut down manual work and get real-time clarity while planning trips. Examples:
- Show me John's travel plans for next week.
- Summarise our travel & expense policy for Singapore.
- What loyalty programme benefits can my boss get on this trip?
Instant answers, real-time support and proactive disruption handling. Examples:
- What's the wait time at JFK security right now?
- Can I book business class on this trip?
- Thanks for the rebooking options but I’d prefer to talk to an agent.